The Blonde d’Aquitaine, the prized beef cattle breed that – thanks also to the European project ‘Blonde d’Aquitaine: European Beef Excellence’ – is winning over Italian and French consumers, has shone on the Italian networks of Mediaset with an advertising campaign that captured the attention of millions of viewers.
The highlight of this media activity was the special episode of Studio Aperto MAG, the magazine that addresses daily current affairs cured by the Studio Aperto editorial team. Aired at 7:00 PM on 8 February 2026 on Italia 1 channel, this special edition reached 907,000 viewers and featured Simone Mellano, Director of Asprocarne Piemonte, who talked about the world of cattle farming in Piedmont and the “Blonde d’Aquitaine: European Beef Excellence” project, aimed at promoting and enhancing this breed. There was also a moment dedicated to fine palates, thanks to the collaboration of chef Stefano Paganini from the Alla Corte degli Alfieri restaurant, who prepared an exclusive recipe using Blonde d’Aquitaine beef, highlighting its extraordinary qualities.
Find out more about the recipe by watching the full episode here below!
The MAG episode is part of a broader campaign that also included the airing of our TV commercial and a new long-form video broadcast on the Mediaset channels from 21 December 2025 to 3 January 2026. The numbers speak for themselves – with 118 commercials aired during lunchtime and dinner time slots, the campaign achieved a reach of 13,342,000 viewers, generating a total of 35,792,000 gross impressions.
Short commercial
Long commercial
With this combined communication strategy, the objective was achieved – to spotlight an authentic product of unmatched quality, the result of a process that brings together tradition, passion, and sustainable farming practices.