Simone Mellano, Director of Asprocarne Piemonte, and Franco Martini, President of Asprocarne Piemonte, illustrated the characteristics of the Blonde d’Aquitaine cattle breed on the occasion of the World Food Day, in the episode of the Italian TV program E-Planet aired on Sunday 15th October on Mediaset’s TV channels.


 

The quality of our diet does not only depend on what we choose to eat and how often we eat it; when it comes to the consumption of animal-based foods, the farming conditions and the feeding of the animals themselves are also a key factor.

In the case of the Blonde d’Aquitaine cattle breed, a virtuous farming model is adopted which is reflected in the quality of the meat.

Initially bred on the mountain pastures of the south-west of France and then transferred to Italian farms, mainly in Piedmont, the Blonde d’Aquitaine cattle are raised following a protocol implying that the animals be fed with naturally feeds produced locally, all while reducing stress to the minimum, especially for the calves.

Blonde d’Aquitaine farms have been also waiting for the recognition by the Italian Ministry of Agriculture of the production regulation called Allevamenti Sostenibili (Sustainable Breeding), which officially certifies the optimal care given to the animals. Sustainability Breeding also concerns the farms themselves, which are engaged to recover animal waste and use photovoltaic panels to produce clean energy.

Asprocarne Piemonte, promoter of the European project Blonde d’Aquitaine: European Beef Excellence, is committed to reducing the environmental impact of cattle breeding with initiatives such as Life Beef Carbon (CREA) and the above-mentioned Ministry’s regulations.

The quality of breeding, feeding and handling of Blonde d’Aquitaine cattle results in a naturally tender and lean meat with high taste and nutritional characteristics.