{"id":3364,"date":"2020-11-30T17:07:13","date_gmt":"2020-11-30T16:07:13","guid":{"rendered":"https:\/\/www.blonde-aquitaine.com\/?p=3364"},"modified":"2021-02-03T12:25:32","modified_gmt":"2021-02-03T11:25:32","slug":"du-30-novembre-au-13-decembre-sur-les-chaines-de-sky-italia-un-spot-publicitaire-de-30-sur-la-blonde-daquitaine","status":"publish","type":"post","link":"https:\/\/www.blonde-aquitaine.com\/fr\/du-30-novembre-au-13-decembre-sur-les-chaines-de-sky-italia-un-spot-publicitaire-de-30-sur-la-blonde-daquitaine\/","title":{"rendered":"Du 30 novembre au 3 d\u00e9cembre, sur les cha\u00eenes de Sky Italia, un spot publicitaire de 30\u2019\u2019 sur la Blonde d\u2019Aquitaine"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text uniqid=&#8221;60084665faf8b&#8221;]<strong>1.276 passages<\/strong> sur les cha\u00eenes en clair et \u00e0 p\u00e9age, dans les rubriques d\u2019actualit\u00e9, spectacle, culture, mode de vie, musique et cin\u00e9ma pour une audience pr\u00e9vue de <strong>27.829.703 contacts.<\/strong> Une campagne t\u00e9l\u00e9vis\u00e9e au grand impact pour faire conna\u00eetre aux consommateurs italiens <strong>toutes les qualit\u00e9s d\u2019une viande europ\u00e9enne d\u2019excellence,<\/strong> issue de la troisi\u00e8me race \u00e0 viande fran\u00e7aise pour le nombre de t\u00eates.<\/p>\n<p>R\u00e9alis\u00e9 en Nouvelle-Aquitaine dans les Pyr\u00e9n\u00e9es Atlantiques, l\u2019Occitanie et le Pi\u00e9mont dans l\u2019\u00e9t\u00e9 2020, ce spot publicitaire s\u2019inspire du slogan \u00ab\u00a0<strong>Naturellement tendre<\/strong>\u00a0\u00bb, au centre de toute la campagne de communication. Un concept qui a \u00e9galement sugg\u00e9r\u00e9 sa dur\u00e9e de 30\u2019\u2019, pendant laquelle <strong>tous les protagonistes de la fili\u00e8re de production<\/strong>, des \u00e9leveurs fran\u00e7ais et italiens jusqu\u2019aux bouchers et les chefs, prennent la parole. Un choix qui cherche \u00e0 transcrire dans la communication l\u2019authenticit\u00e9 de la production, et o\u00f9 m\u00eame l\u2019interpr\u00e9tation des personnages est naturelle. On y d\u00e9couvre aussi bien les grands espaces naturels des estives pyr\u00e9n\u00e9ennes fran\u00e7aises que<strong> l\u2019alimentation soigneusement s\u00e9lectionn\u00e9e<\/strong> localement dans les exploitations italiennes, autant de s\u00e9quences authentiques qui donnent vie \u00e0 une viande exceptionnellement maigre et tendre.<\/p>\n<p>La r\u00e9alisation du spot s\u2019inscrit dans le contexte de \u00ab\u00a0Blonde d\u2019Aquitaine European Beef Excellence\u00a0\u00bb, un projet triennal (2020 \u2013 mars 2023) d\u2019information et de promotion co-financ\u00e9 par <strong>l\u2019Union europ\u00e9enne<\/strong> et g\u00e9r\u00e9 par <strong>Asprocarne Piemonte<\/strong> et <strong>France Blonde d\u2019Aquitaine S\u00e9lection<\/strong>.\u00a0Parmi les activit\u00e9s de communication pr\u00e9vues, on trouve un site internet d\u00e9di\u00e9, la gestion de pages dans les journaux sp\u00e9cialis\u00e9s et sur les r\u00e9seaux sociaux et l\u2019organisation de manifestations et s\u00e9minaires.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; uniqid=&#8221;60084829ddbce&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=BBt7Oozj0yo&amp;feature=youtu.be&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uniqid=&#8221;60084679eb22b&#8221;]<span style=\"color: #836140;\"><strong>Cr\u00e9dits<\/strong><\/span><\/p>\n<p><strong>Concept et strat\u00e9gie de communication<\/strong> PG&amp;W<br \/>\n<strong>Soci\u00e9t\u00e9 de production<\/strong> Multimagine<br \/>\n<strong>Mise en sc\u00e8ne<\/strong> Ezio Foresti<br \/>\n<strong>Photographie<\/strong> Giuseppe Cella<br \/>\n<strong>Montage<\/strong> Massimo Mannucci[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text uniqid=&#8221;60084665faf8b&#8221;]1.276 passages sur les cha\u00eenes en clair et \u00e0 p\u00e9age, dans les rubriques d\u2019actualit\u00e9, spectacle, culture, mode de vie, musique et cin\u00e9ma pour une audience pr\u00e9vue de 27.829.703 contacts. Une campagne t\u00e9l\u00e9vis\u00e9e au grand impact pour faire conna\u00eetre aux consommateurs italiens toutes les qualit\u00e9s d\u2019une viande europ\u00e9enne d\u2019excellence, issue de la troisi\u00e8me race \u00e0 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[60],"tags":[56,55],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Du 30 novembre au 3 d\u00e9cembre, sur les cha\u00eenes de Sky Italia, un spot publicitaire de 30\u2019\u2019 sur la Blonde d\u2019Aquitaine - Blonde d&#039;Aquitaine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blonde-aquitaine.com\/fr\/du-30-novembre-au-13-decembre-sur-les-chaines-de-sky-italia-un-spot-publicitaire-de-30-sur-la-blonde-daquitaine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Du 30 novembre au 3 d\u00e9cembre, sur les cha\u00eenes de Sky Italia, un spot publicitaire de 30\u2019\u2019 sur la Blonde d\u2019Aquitaine - Blonde d&#039;Aquitaine\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text uniqid=&#8221;60084665faf8b&#8221;]1.276 passages sur les cha\u00eenes en clair et \u00e0 p\u00e9age, dans les rubriques d\u2019actualit\u00e9, spectacle, culture, mode de vie, musique et cin\u00e9ma pour une audience pr\u00e9vue de 27.829.703 contacts. 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