{"id":3243,"date":"2020-12-20T10:26:39","date_gmt":"2020-12-20T09:26:39","guid":{"rendered":"https:\/\/www.blonde-aquitaine.com\/?p=3243"},"modified":"2021-06-17T14:46:23","modified_gmt":"2021-06-17T12:46:23","slug":"la-blonde-daquitaine-apparait-dans-la-revue-specialisee-la-boucherie-francaise","status":"publish","type":"post","link":"https:\/\/www.blonde-aquitaine.com\/fr\/la-blonde-daquitaine-apparait-dans-la-revue-specialisee-la-boucherie-francaise\/","title":{"rendered":"La Blonde d\u2019Aquitaine apparait dans la revue sp\u00e9cialis\u00e9e \u00ab La Boucherie Fran\u00e7aise \u00bb"},"content":{"rendered":"<p>Durant le second semestre 2020, et chaque mois, dans le cadre du projet europ\u00e9en de promotion de la Blonde d\u2019Aquitaine \u00ab\u00a0European Beef Excellence\u00a0\u00bb, France Blonde d\u2019Aquitaine S\u00e9lection a diffus\u00e9 un encart publicitaire dans la revue sp\u00e9cialis\u00e9e \u00ab\u00a0La Boucherie Fran\u00e7aise\u00a0\u00bb, publicit\u00e9 r\u00e9currente d\u00e9clin\u00e9e selon la saison et les festivit\u00e9s, et centr\u00e9e sur la notion de \u00ab\u00a0viande naturellement tendre\u00a0\u00bb, slogan fort de cette campagne promotionnelle.<\/p>\n<p>Dans le num\u00e9ro d\u2019octobre, un r\u00e9dactionnel complet plus technique a permis de mieux faire d\u00e9couvrir aux artisans bouchers, premiers prescripteurs du produit aupr\u00e8s des consommateurs, les sp\u00e9cificit\u00e9s de la Blonde d\u2019Aquitaine, ses modes d\u2019\u00e9levages et syst\u00e8mes de production.<\/p>\n<p>Une premi\u00e8re action phare en direction des partenaires traditionnels de l\u2019Association dans une revue nationale tir\u00e9e \u00e0 10\u00a0000 exemplaires qui revendique chaque mois 40\u00a0000 lecteurs.<br \/>\nLa diffusion de ces encarts publicitaires s\u2019inscrit dans le contexte de \u00ab\u00a0<em>Blonde d\u2019Aquitaine, European Beef Excellence\u00a0<\/em>\u00bb, un projet triennal (2020-2023) d\u2019information et de promotion financ\u00e9 par l\u2019Union Europ\u00e9enne et g\u00e9r\u00e9 par<strong> Asprocarne Piemonte<\/strong> (Italie) et <strong>France Blonde d\u2019Aquitaine S\u00e9lection<\/strong> (France).<\/p>\n<p>Parmi les diverses activit\u00e9s pr\u00e9vues, on trouve un site internet d\u00e9di\u00e9, la gestion de pages dans les revues sp\u00e9cialis\u00e9es et sur les r\u00e9seaux sociaux, ainsi que l\u2019organisation de foires, salons et autres manifestations et s\u00e9minaires.<\/p>\n<p>Lisez l\u2019article complet ici\u00a0:<\/p>\n<p><a href=\"https:\/\/www.blonde-aquitaine.com\/wp-content\/uploads\/2021\/01\/Boucherie-Francaise_redactionnel.pdf\" target=\"_blank;\" rel=\"noopener noreferrer\">Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant le second semestre 2020, et chaque mois, dans le cadre du projet europ\u00e9en de promotion de la Blonde d\u2019Aquitaine \u00ab\u00a0European Beef Excellence\u00a0\u00bb, France Blonde d\u2019Aquitaine S\u00e9lection a diffus\u00e9 un encart publicitaire dans la revue sp\u00e9cialis\u00e9e \u00ab\u00a0La Boucherie Fran\u00e7aise\u00a0\u00bb, publicit\u00e9 r\u00e9currente d\u00e9clin\u00e9e selon la saison et les festivit\u00e9s, et centr\u00e9e sur la notion de \u00ab\u00a0viande [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[37,41,38,42],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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