{"id":6022,"date":"2025-06-16T10:26:53","date_gmt":"2025-06-16T08:26:53","guid":{"rendered":"https:\/\/www.blonde-aquitaine.com\/?p=6022"},"modified":"2025-06-16T10:26:54","modified_gmt":"2025-06-16T08:26:54","slug":"nomisma-growing-recognition-for-blonde-daquitaines-quality","status":"publish","type":"post","link":"https:\/\/www.blonde-aquitaine.com\/en\/nomisma-growing-recognition-for-blonde-daquitaines-quality\/","title":{"rendered":"Nomisma: growing recognition for Blonde d\u2019Aquitaine\u2019s quality"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;64771496122a4&#8243;]The \u201cBlonde d&#8217;Aquitaine \u2013 European Beef Excellence\u201d project was created with the goal of promoting the high-quality Blonde d\u2019Aquitaine beef by raising awareness among consumers in the producing countries\u2014 France and Italy\u2014about the distinctive characteristics of this unique cattle breed. This product is the result of key factors such as <strong>quality, food safety, sustainability<\/strong>, <strong>and animal welfare<\/strong> throughout the entire supply chain.<\/p>\n<p>Two years into the second three-year phase of this ambitious project, concrete results are emerging. A survey conducted by <a href=\"https:\/\/www.nomisma.it\/\" target=\"_blank\" rel=\"noopener\"><strong>Nomisma<\/strong><\/a>, based on data from a Consumer Survey involving a representative sample of 1,000 respondents per country, highlights <strong>significant progress in both awareness and perception of the product<\/strong>. In <strong>Italy<\/strong>, brand awareness of the breed has increased from 16% to <strong>22%<\/strong>; in <strong>France<\/strong>, it remains high and stable at <strong>61%<\/strong> (compared to 60% in the first year), with a growing number of consumers having tried it in the past 12 months.[\/vc_column_text][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;649aabe688344&#8243;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6027&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6030&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;65d8ac3112bd8&#8243;]The profile of the Blonde d\u2019Aquitaine connoisseur reveals notable differences between Italy and France. In Italy, the typical consumer is predominantly a <strong>highly educated<\/strong> man, aged between <strong>30 and 44<\/strong>, with a <strong>high income<\/strong> and residing in the North-West of the country. In France, no significant gender differences are observed, and awareness of the breed is well established among consumers over the age of 30 and in larger households.<\/p>\n<p>In the French market, an in-depth analysis from a consumer perspective shows that preferences for meat from the Blonde d&#8217;Aquitaine breed are mainly concentrated among <strong>university graduates<\/strong> and, predictably, among residents of New Aquitaine.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6038&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6038&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6061&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;65d8ac57534eb&#8221;]This growing attention has had direct positive effects on consumer awareness regarding the <strong>quality, food safety, animal welfare, and environmental sustainability <\/strong>of Blonde d\u2019Aquitaine beef. Compared to pre-campaign results, in Italy the share of the population aware of these specific attributes has increased from 10% to <strong>15%<\/strong>, marking a 5-percentage-point rise.<\/p>\n<p>In France, where initial awareness was already higher, it grew from 39% to <strong>42%<\/strong>. Although absolute levels differ significantly between the two countries, both show an improvement in consumer knowledge and perception of the product\u2014clear evidence of the effectiveness of the communication activities carried out as part of this project.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6044&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6047&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;65d8ac752d8de&#8221;]The data on quality perception is also very positive: in <strong>Italy<\/strong>, 1 out of 2 consumers who are familiar with the Blonde d\u2019Aquitaine consider it <strong>superior to other types of beef<\/strong>, appreciating its premium image, safety, and organoleptic qualities. In <strong>France<\/strong>, where the breed is more widely known, these attributes are already well established in the consumer\u2019s perception.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6050&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6053&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;684fd4ece1dcc&#8221;]The project has also helped enhance recognition of quality labels. In Italy, the \u201c<strong>Sigillo Italiano<\/strong>\u201d remains relatively unknown, with 60% of consumers not recognizing it, although awareness is growing compared to the previous year. In France, on the other hand, the <strong>Label Rouge<\/strong> continues to enjoy strong recognition, with only 16% of consumers stating they are unfamiliar with it.<\/p>\n<p>These results are part of a broader context in which the European Union is committed to providing citizens with the tools to make <strong>more informed food choices<\/strong>, while also promoting a transparent, sustainable, and responsible supply chain.<\/p>\n<p>The impact of the campaign is clear, but continued communication efforts remain essential\u2014especially to further strengthen consumer confidence in <strong>Blonde d\u2019Aquitaine<\/strong> beef and in the value of European excellence.<\/p>\n<p>Stay tuned to discover all the latest news, events, and upcoming initiatives![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;64771496122a4&#8243;]The \u201cBlonde d&#8217;Aquitaine \u2013 European Beef Excellence\u201d project was created with the goal of promoting the high-quality Blonde d\u2019Aquitaine beef by raising awareness among consumers in the producing countries\u2014 France and Italy\u2014about the distinctive characteristics of this unique cattle breed. This product is the result of key factors such as quality, food safety, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[77],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nomisma: growing recognition for Blonde d\u2019Aquitaine\u2019s quality - Blonde d&#039;Aquitaine<\/title>\n<meta name=\"description\" content=\"The results of the second Consumer Survey for Blonde d\u2019Aquitaine: European Beef Excellence, a project with the aim of promoting Blonde d\u2019Aquitaine beef in Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blonde-aquitaine.com\/en\/nomisma-growing-recognition-for-blonde-daquitaines-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nomisma: growing recognition for Blonde d\u2019Aquitaine\u2019s quality - 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