{"id":4931,"date":"2024-03-27T11:37:04","date_gmt":"2024-03-27T10:37:04","guid":{"rendered":"https:\/\/www.blonde-aquitaine.com\/blonde-daquitaine-european-beef-excellence-the-results-of-the-2020-2023-project\/"},"modified":"2024-03-27T12:07:08","modified_gmt":"2024-03-27T11:07:08","slug":"blonde-daquitaine-european-beef-excellence-the-results-of-the-2020-2023-project","status":"publish","type":"post","link":"https:\/\/www.blonde-aquitaine.com\/en\/blonde-daquitaine-european-beef-excellence-the-results-of-the-2020-2023-project\/","title":{"rendered":"“Blonde d’Aquitaine: European Beef Excellence”: the results of the 2020-2023 project"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=”{}” uniqid=”660155c8f0ec4″]In January 2020, Asprocarne Piemonte<\/a> and France Blonde d’Aquitaine S\u00e9lection<\/a> launched an ongoing partnership thanks to the project Blonde d’Aquitaine: European Beef Excellence<\/em>.<\/p>\n

The three-year programme (2020-March 2024) was co-financed by the European Union and managed by the two organisations with the aim of spreading knowledge about the Blonde d\u2019Aquitaine breed in Italy and France<\/strong>, both countries where the breeding cycle of this magnificent type of cattle is mainly carried out.<\/p>\n

During the 36 months of the project, and thanks to a total investment of \u20ac1,5 million, Asprocarne Piemonte and France Blonde d\u2019Aquitaine S\u00e9lection were able to create a diversified series of promotional activities to highlight some of the characteristics that make the Blonde d\u2019Aquitaine a product<\/strong> of European excellence<\/strong>: quality, traceability, authenticity, sustainability and respect for animals and the environment.<\/p>\n

Just to name a few, these actions included the creation of a modern website and social media accounts dedicated to the project, the publication of articles and advertisements in the French and Italian press, as well as the airing of TV commercials in the two target countries, participation in trade fairs and events, and the organisation of training sessions, tastings in points of sales and workshops with the participation of renowned personalities in the catering industry.<\/p>\n

To learn more about the actions and results achieved during the Blonde<\/em> d\u2019Aquitaine: European Beef Excellence<\/em> project 2020-2023, watch the short video below![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=”https:\/\/youtu.be\/X8jtvB-5gOE?feature=shared”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”{}” uniqid=”6601560fb3d76″]The results obtained after these first 36 months have been optimal: the strategic and promotional planning carried out allowed to reach a total of 180<\/strong> million contacts in Italy<\/strong> and 26<\/strong> million contacts in France<\/strong>, data demonstrating an unparalleled mass dissemination of the Blonde d\u2019Aquitaine breed.<\/p>\n

The collaboration between Asprocarne Piemonte and France Blonde d\u2019Aquitaine S\u00e9lection did not end there though: in April 2023 a new three-year project Blonde d\u2019Aquitaine: European Beef Excellence<\/a><\/em> was launched, which will allow the two organisations to consolidate the objectives achieved so far. To learn more, take a look at Nomisma\u2019s Consumer Survey (part 1<\/a> \u2013 part 2<\/a>).<\/p>\n

Don’t miss the upcoming activities and keep following us on our social channels![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=”{}” uniqid=”660155c8f0ec4″]In January 2020, Asprocarne Piemonte and France Blonde d’Aquitaine S\u00e9lection launched an ongoing partnership thanks to the project Blonde d’Aquitaine: European Beef Excellence. The three-year programme (2020-March 2024) was co-financed by the European Union and managed by the two organisations with the aim of spreading knowledge about the Blonde d\u2019Aquitaine breed in Italy […]<\/p>\n","protected":false},"author":10,"featured_media":4935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[77],"tags":[],"acf":[],"yoast_head":"\n"Blonde d'Aquitaine: European Beef Excellence": the results of the 2020-2023 project - Blonde d'Aquitaine<\/title>\n<meta name=\"description\" content=\"Find out more about the actions and results achieved during the project 'Blonde d'Aquitaine: European Beef Excellence' 2020-2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blonde-aquitaine.com\/en\/blonde-daquitaine-european-beef-excellence-the-results-of-the-2020-2023-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Blonde d'Aquitaine: European Beef Excellence": the results of the 2020-2023 project - 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