{"id":4679,"date":"2024-02-23T15:47:11","date_gmt":"2024-02-23T14:47:11","guid":{"rendered":"https:\/\/www.blonde-aquitaine.com\/?p=4679"},"modified":"2024-03-13T14:36:48","modified_gmt":"2024-03-13T13:36:48","slug":"blonde-daquitaine-how-much-do-italians-and-french-know-about-it","status":"publish","type":"post","link":"https:\/\/www.blonde-aquitaine.com\/en\/blonde-daquitaine-how-much-do-italians-and-french-know-about-it\/","title":{"rendered":"Blonde d\u2019Aquitaine: how much do Italians and French know about it? &#8211; part 1"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;4824&#8243; img_size=&#8221;large&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;64771496122a4&#8243;]<strong>Nomisma<\/strong>, a company offering economic research and market intelligence, evaluations, decision support tools, strategic advisory and consulting services, has collected the results of the first Consumer Survey for <strong>Blonde d\u2019Aquitaine: European Beef Excellence<\/strong>, a project co-financed by the European Union and co-managed by Asprocarne Piemonte and France Blonde d\u2019Aquitaine S\u00e9lection with the aim of promoting Blonde d\u2019Aquitaine beef in Europe, particularly in Italy and France.<\/p>\n<p>Thanks to its consolidated expertise in the agri-food sector, <a href=\"https:\/\/www.nomisma.it\/\" target=\"_blank\" rel=\"noopener\"><strong>Nomisma<\/strong><\/a> carried out a study as part of the monitoring and evaluation activities of the new three-year EUBLODAQ2 project (after the first three-year project 2020-2023).<br \/>\nThe survey outlines and deepens beef consumption habits, with a detailed focus on the knowledge and consumption of the Blonde d\u2019Aquitaine breed in Italy and France, and was carried out on a representative sample of consumers aged between 18 and 65 years in both countries.<\/p>\n<p>So how many people know this particular cattle breed today?<br \/>\n<strong>In Italy<\/strong> only 16% know Blonde d\u2019Aquitaine meat, while<strong> in France<\/strong> the familiarity is growing considerably, with 3 out of 5 French people who know it.[\/vc_column_text][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;649aabe688344&#8243;][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4699&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4711&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;65d8ac3112bd8&#8243;]The <strong>perceptions<\/strong>, along with the purchasing motives, that drive consumers to choose Blonde d\u2019Aquitaine meat are linked to the reputation of the product\u2019s quality and its strong bond with the regions from which it comes.<br \/>\nIn<strong> Italy<\/strong>, regular consumers of Blonde d\u2019Aquitaine state that they buy it mainly because of its origin (39%), its proven concern for the welfare of cattle on farms (16%), its traceability and its organoleptic qualities (both mentioned by 15% of consumers).<br \/>\nIt should be noted that among Italians who know the Blonde d\u2019Aquitaine the perception is clearly positive: about one out of two Italians considers it superior to other beef in various aspects, especially from the point of view of its quality image, organoleptic characteristics, but also in the traceability of the production process and the supply chain and in the level of security and controls.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4702&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4705&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;65d8ac57534eb&#8221;]In the <strong>French market<\/strong> as well, its origin is the characteristic that most directs consumers towards purchasing Blonde d\u2019Aquitaine meat (27%), followed by the good quality\/price ratio (20%) and its traceability (16%).<br \/>\nAnd in a market such as the French one where this beef is better known and consumed, its excellent perception compared to other beef is confirmed: in France it is perceived better than other beef cattle breeds primarily in terms of its quality image, but also in terms of the level of safety and controls, its organoleptic characteristics and the traceability of the production process and the supply chain.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4714&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4717&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_image&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;65d8ac752d8de&#8221;]And the <strong>quality<\/strong> of Blonde d\u2019Aquitaine meat is confirmed not only by regular consumers, but also by connoisseurs and occasional consumers who know it and recognize its distinctive characteristics and the high profile of its image and product.<\/p>\n<p>The three-year EUBLODAQ2 campaign aims precisely to spread the <strong>knowledge<\/strong> of this beef\u2019s peculiar characteristics among Italian and French consumers, making people more aware of their purchasing choices. Today, almost 4 out of 10 French people and only 1 out of 10 Italians are aware of the fact that Blonde d\u2019Aquitaine beef meets high quality and food safety requirements, to guarantee farm animal welfare and to protect the environment, ensuring the sustainability of the product. This shows that, despite the different current levels of awareness, widespread information activities are useful in both countries to promote the excellence of the beef sector.<\/p>\n<p>With this first Consumer Survey as part of the monitoring and evaluation activities of the EUBLODAQ2 project, <strong>Nomisma<\/strong> has also highlighted data and results related to other aspects and issues of great interest which we will explore and publish in the next articles. Stay tuned for future updates![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;4824&#8243; img_size=&#8221;large&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;{}&#8221; uniqid=&#8221;64771496122a4&#8243;]Nomisma, a company offering economic research and market intelligence, evaluations, decision support tools, strategic advisory and consulting services, has collected the results of the first Consumer Survey for Blonde d\u2019Aquitaine: European Beef Excellence, a project co-financed by the European Union and co-managed by Asprocarne Piemonte and France Blonde d\u2019Aquitaine S\u00e9lection with [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[77],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How much do Italians and French know about it? 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