{"id":3365,"date":"2020-11-30T17:13:29","date_gmt":"2020-11-30T16:13:29","guid":{"rendered":"https:\/\/www.blonde-aquitaine.com\/?p=3365"},"modified":"2021-02-03T12:25:50","modified_gmt":"2021-02-03T11:25:50","slug":"from-30th-november-to-13th-december-a-30-second-commercial-on-the-blonde-daquitaine-on-air-on-sky-italias-channels","status":"publish","type":"post","link":"https:\/\/www.blonde-aquitaine.com\/en\/from-30th-november-to-13th-december-a-30-second-commercial-on-the-blonde-daquitaine-on-air-on-sky-italias-channels\/","title":{"rendered":"From 30th November to 13th December a 30-second commercial on the Blonde d\u2019Aquitaine on air on Sky Italia\u2019s channels"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text uniqid=&#8221;60084665faf8b&#8221;]<strong>1.276 appearances<\/strong> on both free-to-air and pay-TV channels in the news, entertainment, culture, lifestyle, musique, and cinema sections, for a total audience of<strong> 27.829.703 contacts<\/strong>. A TV campaign of great impact to make Italian consumers aware of <strong>all the quality of a European meat of excellence<\/strong>, coming from the third major French cattle breed by number of heads.<\/p>\n<p>Filmed between the Pyr\u00e9n\u00e9es-Atlantiques, Aquitaine, Occitanie and Piedmont in Summer 2020, this commercial is inspired by its claim \u2013 \u201c<strong>Naturally tender<\/strong>\u201d, at the centre of all the communication campaign. A concept which is well fit for its 30-second duration, during which <strong>all the protagonists of the production chain<\/strong> \u2013 from French and Italian farmers to butchers and chefs \u2013 take the floor. A creative choice which aims at pouring the authenticity of the production into its communication, where even the characters\u2019 performance is totally natural. Exactly like the pastures in the French Pyrenees and the<strong> thoroughly-selected and territorial diet<\/strong> of the animals in the Italian farms, all features that give life to an exceptionally lean and tender meat.<\/p>\n<p>This commercial\u2019s realisation is part of \u201cBlonde d\u2019Aquitaine. European Beef Excellence\u201d, a three-year project (2020 \u2013 March 2023) of information and promotion co-financed by <strong>the European Union<\/strong> and managed by<strong> Asprocarne Piemonte<\/strong> and<strong> France Blonde d\u2019Aquitaine S\u00e9lection<\/strong>.\u00a0Among all the planned communication activities a dedicated website and social media pages and the organization of events and workshops can be found.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; uniqid=&#8221;60084829ddbce&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=BBt7Oozj0yo&amp;feature=youtu.be&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text uniqid=&#8221;60084679eb22b&#8221;]<span style=\"color: #836140;\"><strong>Credits<\/strong><\/span><\/p>\n<p><strong>Concept and communication strategy<\/strong> PG&amp;W<br \/>\n<strong>Production company<\/strong> Multimagine<br \/>\n<strong>Direction<\/strong> Ezio Foresti<br \/>\n<strong>Photography<\/strong> Giuseppe Cella<br \/>\n<strong>Editing<\/strong> Massimo Mannucci[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text uniqid=&#8221;60084665faf8b&#8221;]1.276 appearances on both free-to-air and pay-TV channels in the news, entertainment, culture, lifestyle, musique, and cinema sections, for a total audience of 27.829.703 contacts. A TV campaign of great impact to make Italian consumers aware of all the quality of a European meat of excellence, coming from the third major French cattle breed [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59],"tags":[58,57],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From 30th November to 13th December a 30-second commercial on the Blonde d\u2019Aquitaine on air on Sky Italia\u2019s channels - Blonde d&#039;Aquitaine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blonde-aquitaine.com\/en\/from-30th-november-to-13th-december-a-30-second-commercial-on-the-blonde-daquitaine-on-air-on-sky-italias-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From 30th November to 13th December a 30-second commercial on the Blonde d\u2019Aquitaine on air on Sky Italia\u2019s channels - Blonde d&#039;Aquitaine\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text uniqid=&#8221;60084665faf8b&#8221;]1.276 appearances on both free-to-air and pay-TV channels in the news, entertainment, culture, lifestyle, musique, and cinema sections, for a total audience of 27.829.703 contacts. 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